If a big brand already owns your preferred. Of course, you’ll need to check who owns the. If you can’t get the “.com”, go with other well-known extensions like “.co” or “.net” or “.org”. In fact, ¾ of all websites use a “.com” extension. While new extensions like “.me” or “.pro” may feel hip and eye-catching, “.com” is still the easiest to remember and most often used. When it comes to extensions, being unique isn’t always better. That’s perfect for them, since their charity is widely known and referred to as simply “WWF”.
For example, the World Wildlife Fund’s website can be found at WWF.org. But that’s usually only wise if your brand or product is regularly referred to by the initials. In the pursuit of brevity, many consider using an acronym for their domain name. Go for something brief, but don’t mangle your name by hacking off whole parts of words. Thanks to the abbreviation, the latter is harder to both pronounce and remember, despite it having fewer characters. Shortness can help keep a domain name simple and memorable, but going too short can have the opposite effect. The lesson here is simple: make it easy for your customers to find you! Most people will give up searching for your brand’s site quickly they don’t have the time or desire to try multiple Google searches of possible spellings. When people routinely misspell your domain name because it’s too hard to figure out, all of that potential traffic is lost.
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“If you have to spell it over the phone, you’ve lost.” says Jason Calacanis, the serial entrepreneur and angel investor behind tech giants like Uber, the Launch Festival, and This Week in Startups. Names that don’t require a person to think too hard are usually the easiest to remember, and also more likely to inspire positive associations. This is because of something called processing fluency: the ease with which our brains can process information.
Even though users aren’t likely to be saying your domain name out loud, pronounceability is still important. This tip is closely related to our first bit of advice. That domain name is leagues beyond inferior options like “” or “”. Avoid inserting hyphens, numbers, or anything else that makes it sound unnatural and complicated. So, how do you do that? With simplicity, novelty, and memorability.